Introduction
S. W. Allen Optical Limited (“we,” “us,” “our”) is committed to protecting and respecting your privacy. This Privacy Notice explains how we collect, use, disclose, and protect your personal information when you visit our optician practices or website, or use our services. We are dedicated to ensuring that your personal information is handled in a safe, secure, and responsible manner in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who We Are
S. W. Allen Optical Limited operates three optician practices across the UK. Our trading name is S. W. Allen. We provide a range of optical services, including eye examinations, prescription services, and the supply of glasses, contact lenses, and other optical products.
Company Name: S. W. Allen Optical Limited
Registered Address: S. W. Allen 17 Dutton Street, Accrington, BB5 1JT.
Company Registration Number: 05102251
Data Protection Officer (DPO): Nick Fitton, S. W. Allen 17 Dutton Street, Accrington, BB5 1JT.
Website: www.allenseyecare.co.uk
What Information We Collect
We may collect and process the following types of personal information:
- Personal Identification Information: Name, address, date of birth, email address, phone number.
- Health Information: Details of your eye health, medical history relevant to eye care, prescriptions, and details of any treatments you have received from us.
- Financial Information: Payment details, including credit/debit card information and billing address.
- Technical Data: IP address, browser type, and information about how you use our website.
- Marketing Preferences: Your preferences in receiving marketing from us and your communication preferences.
How We Use Your Information
We use your personal information for the following purposes:
- Provision of Services: To provide you with optical services, including eye examinations, prescriptions, and the supply of glasses, contact lenses, and other products.
- Patient Care: To maintain accurate records of your eye health and provide appropriate follow-up care.
- Administration: To manage appointments, process payments, and maintain our business operations.
- Legal Obligations: To comply with legal requirements, such as record-keeping and reporting obligations.
- Marketing and Communications: To communicate with you about our services, special offers, and events, and to provide you with information that may be of interest to you, subject to your preferences.
- Website Analytics: To improve our website and services through the analysis of website usage data.
Lawful Bases for Processing
We process your personal data under the following lawful bases:
- Contractual Necessity: Processing your data is necessary for the performance of a contract with you, such as providing optical services and products.
- Legal Obligation: Processing is necessary for compliance with a legal obligation, such as record-keeping requirements.
- Legitimate Interests: Processing is necessary for our legitimate interests, such as improving our services and managing our business, provided that these interests are not overridden by your rights.
- Consent: Where required by law, we will obtain your consent before processing your personal data for specific purposes, such as marketing communications.
Sharing Your Information
We may share your personal information with:
- Service Providers: Third-party companies that provide services on our behalf, such as payment processors, IT service providers, and marketing agencies.
- Healthcare Providers: With your consent, we may share relevant health information with other healthcare providers involved in your care.
- Legal and Regulatory Authorities: If required by law, we may disclose your personal data to regulatory bodies, law enforcement agencies, or other authorities.
- Business Transfers: In the event of a business transfer, merger, or sale, we may share your data with the relevant parties, subject to confidentiality obligations.
Data Retention
We will retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. We may retain certain information for a longer period if required by law.
Your Rights
You have the following rights in relation to your personal data:
- Access: You have the right to request access to your personal data and to receive a copy of it.
- Rectification: You have the right to request correction of any inaccuracies in your personal data.
- Erasure: You have the right to request the deletion of your personal data in certain circumstances.
- Restriction of Processing: You have the right to request the restriction of processing of your personal data.
- Data Portability: You have the right to request the transfer of your personal data to another service provider.
- Objection: You have the right to object to the processing of your personal data in certain circumstances, including for direct marketing purposes.
- Withdraw Consent: Where we rely on your consent to process your data, you have the right to withdraw that consent at any time.
How to Exercise Your Rights
To exercise any of your rights, please contact our Data Protection Officer (DPO) at S. W. Allen, 17 Dutton Street, Accrington, BB5 1JT. We will respond to your request in accordance with applicable law.
Cookies and Website Use
Our website uses cookies to enhance your browsing experience and to help us improve our website. For more information on how we use cookies and how you can manage them, please refer to our Cookie Policy.
Changes to This Privacy Notice
We may update this Privacy Notice from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on our website.
Contact Us
If you have any questions or concerns about this Privacy Notice or our data protection practices, please contact us at:
S. W. Allen Optical Limited
S. W. Allen, 17 Dutton Street, Accrington, BB5 1JT.
01254 233817
Accrington@allenseyecare.co.uk
Data Protection Officer (DPO): Nick Fitton
